Burberry has opened its first café within its flagship store on Regent Street in London. The café, which is named Thomas’s after the brand’s founder, Thomas Burberry, is placed in a space made in the newly extended corner of the store. The addition to the flagship store indeed makes it stand out from other shops on the busy and famous London street, but it also provides a new type of luxury and shopping experience for those who shop with Burberry.
The café serves up foods which have ingredients derived mainly from the UK. Some of the dishes served include Mersea rock oysters and lobsters and chips. The café is open throughout the day, and the dishes are also served during the whole time. In addition to this, the café also serves up a pleasant atmosphere, with the view of Sackville Street, a chic black and white colour scheme and marble floors. With a Parisian touch, the café is adorned with dark coloured tables and matching chairs, shelves and glass cabinets which display products and plenty of natural light through large windows. Along with the café, the store has also created a gift area, which sells some items that are exclusive to that store only. Items available include stationery, travel accessories and home decoration pieces. The gift area also has a service with which purchasers can have leather patterns or designs monogrammed on items they have bought. This service takes around an hour to complete, so customers are encouraged to relax in the adjoined café or look around the store.
Chief executive officer and chief creative Christopher Bailey commented on this development of the flagship store. He said the company “wanted to create a space where our customers can spend time relaxing and enjoying the world of Burberry in a more social environment.”
Images Source: Womenswear Daily.