Olivier Rousteing enlisted supermodels Cindy Crawford, Claudia Schiffer and Naomi Campbell to star in Balmain’s Spring Summer 2016 campaign captured by fashion photographer Steven Klein. Read more below.With creative direction courtesy of Pascal Dangin at KiDS Creative, set design by David White, hair styling by Shay Ashual and makeup by Yadim. Olivier made sure he had the best team on board for this campaign. With 2 million followers on instagram and the biggest stars and celebrity support including Kim Kardashian, Kanye, Rihanna, Gigi, Kendall, Kylie and more. Rousteing’s #BalmainArmy is in super expansion mode as he brings in a new demographic of the 90’s icons; Cindy Crawford, Naomi Campbell, and Claudia Schiffer posing in the designer’s body flattering pieces.
“It’s a new chapter for Balmain,” began Rousteing on the phone from Paris. “Sometimes people are confused and think it’s all about social media and Instagram. Balmain has a deep soul, and it’s not only about followers. It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots. This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future.”
“I felt like I was dreaming as I was watching the photo shoot, because I knew it was going to be something iconic that I would never forget,” he said. “You realize working with them, it’s another way than working with the models of today. They know so much about themselves. Their career is so strong. They know their bodies so well. They move at the same time that the camera is moving. Steven also knows them so well, so it was such a good synergy.”
“I loved seeing Cindy and Naomi again. Every time it’s like I’m continuing a conversation from the day before. We have experienced some amazing times together. Cindy and I talked about family life as we had our hair and makeup done, and Naomi, who still has the best body in the business, made us laugh,” recalled Schiffer, with Crawford adding, “I can’t wait to see the pics—[they] will probably give me a little more fashion credibility with my daughter!”
“All the people who love Balmain have this nostalgia of the power of fashion in the ’90s when models were iconic—and this is always what I push. . . . When you love Balmain, you love Cindy, you love Naomi, and you love Claudia. It’s natural because they are iconic, they are powerful, and they are strong—and they make a lot of people love fashion.”
“When I was a schoolboy in Bordeaux, it was their editorials that first made clear to me the amazing transformative power of fashion.” “Still today, many years on, their iconic images are often found amongst the jumble on mood boards in my (and almost every other designers’) atelier. To say that working with them was a dream come true is no exaggeration.” – Olivier Rousteing