Dao-Yi Chow and Maxwell Osborne have been appointed as the new created directors for DKNY. In addition to this, the company has also appointed Hector Muelas as the new chief image officer. It has been noted by many that DKNY has increasingly steered towards having a street-style edge to their new clothing, which is why it seems that these two individuals are fitting for the position they have been appointed to.
Chow and Osborne are co-founders of New York’s Public School, which is an urban, street-style type clothing brand which has won them a CFDA award.
Donna Karan founded DKNY in 1988 as a separate to her first label named Donna Karan New York. DKNY was made to be more affordable and more quickly transferable from the catwalk to the public. With over 70 DKNY and Donna Karan New York stores worldwide presently, the different branches of the brand are created to give different looks. DKNY and DKNY Jeans, which was launched later in 1990, were created to appeal to a younger audience with looks reflecting this. Donna Karan then stepped down as CEO of the company but remained as chairwoman and designer for the Donna Karan line. Parisian Louis Vuitton Moët Hennessy then purchased the company in 2001 and Caroline Brown is now the CEO.
Chow and Osborne and Karan spoke about the new appointments. Karan celebrated the new appointments by saying “I started DKNY with the goal of creating a brand that captured the best of New York and could bring that great energy to the world. It’s been an incredible journey… Now is the right moment for its evolution and I’m so excited for the new chapter of this company working together with this new creative team.” Chow and Osborne also celebrated, saying “We both grew up in New York and DKNY has always been part of the landscape of this city in our formative years as designers and New Yorkers…We are extremely proud and excited to be joining the company and to contribute to the next chapter of DKNY, one of the most iconic brands created by Donna Karan, a true inspiration.” Chow and Osborne will be revealing the first womenswear collection for DKNY in September, and are in the process of designing a menswear collection.
Images Source: Vogue, Grazia and thebestfashionblog.com.