It is finally here, HM’s Holiday 2014 advertising campaign features Lady Gaga, Tony Bennett and more. The pair recorded a duet album together called “Cheek to Cheek” and also sung “It Don’t Mean a Thing”, for the retailer. “We were inspired by the glitz, glamour, and opulence of the 1940s’ Big Band era,” says Johan Renck, director of the commercial. “The mood is one of festive celebration shot through with a strong sense of fashion and underlying humor. It is intriguing, curious, exuberant, audacious, and filled with wonder.” Also included in the campaign photographs are top models Sasha Pivovarova, Charlotte Carey, Joan Smalls and more.
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