Henry Holland has revealed that House of Holland will be launching a new menswear collection. This launch puts Holland besides Jonathan Saunders and Richard Nicoll who are his fellow designers from London Fashion Week. This is the first time he has stepped outside the womenswear area and this move was helped by funding from the BFC Fashion Trust.
Holland told Vogue, “The idea behind the launch of the menswear is really an additional line and a focus to a male customer.” Holland seemed excited with this new launch and laughed, “it’s about time I got some free clothes.” The new menswear line entails a launch of a young playful menswear brand with the House of Holland DNA, which has so far been described by many as fun, bold and urban. This menswear line matches with the representation of the House of Holland man – “a strong confident person, fashion focused with a playful sense of humor,” Holland tells Vogue. He revealed this leap for his company by saying “I think the timing is right for us as a company, also the menswear market is growing at such an incredible pace it feels right.”
House of Holland’s autumn/winter 2015-16 collection is indeed representative of Henry Holland’s desire to make clothes that are unique and playful. The collection, which was revealed in February this year, edges on bold hues and prints, with many pieces being a modern take on the traditional stripes or houndstooth prints.
Whilst House of Holland is a newer, more recent brand, Henry Holland has not failed to make an impact in the fashion world. His collections are already sold in stores such as Harrods and Debenhams. He has collaborated with Levi Strauss, glasses company Le Specs, Elegant Touch Nails, Wrigley’s Extra (to design their packaging) Pretty Polly. He has also worked with ice cream company Magnum, like Karl Lagerfeld once did. Holland worked with Magnum to create a dress which took over three months to complete and is now worth more than £5,000. Before Holland rose to fame in 2008 as founder of House of Holland, he was noted by many for his t-shirt designs, which were largely inspired by fashions in the 1980s, such as one t-shirt with the quote “I’ll tell you who’s boss, Kate Moss.” His designs have also proven popular with celebrities such as MIA, Cara Delevigne, Lily Allen, Lindsay Lohan and childhood friend, Agyness Deyn.
Images Source: Vogue, Metro and eonline.