Can you remember scenes from last November, when H&M’s Balmain collection caused a mad stir in London, the sleepless nights from midnight queuing till the early mornings, people fighting over bejewelled party dresses and logo t-shirts. Well, H&M is at it again, having announced their latest designer collaboration with Kenzo, the Paris-based label founded by Japanese designer Kenzo Takada in 1970, currently under the creative direction of Carol Lim and Humberto Leon.
Kenzo are known for their animal prints, poppy garments, bold logos and surrealist campaign imagery, all concepts which will easily translate into the high street collaboration we are hoping. Lim and Leon took over at Kenzo in 2011, nine years after opening It-store Opening Ceremony in 2002. ”We were really excited,” Lim shared in an interview on H&M’s site. “Obviously, we’re the latest in a line of a lot of incredible people. We were like, ‘We’re in great company!’” Other than Balmain, past designer partnerships have included Karl Lagerfeld, Comme des Garçons and Alexander Wang. ”We wanted to really tell the story of the brand and of us,” Leon added. “Together with H&M, we will invite all the customers and fans to the real Kenzo world.”
“We can’t wait to share with everyone the world of KENZO x H&M, with all of its creativity, fun and love of fashion,” said Ann-Sofie Johansson, Creative Advisor at H&M. “With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world,” from Carol Lim and Humberto Leon, Creative Directors at KENZO. The collection is to hit the shelves of 250 select H&M stores around the globe.
This KENZO X H&M collaboration is set to hit stores November 3rd and is undoubtedly going to be an high street moment of the year.