Kylie Jenner has always been a fan of beauty and make up. This time she has marked the launch of her new range of lipglosses with an eye-catching announcement. The 18-year-old released a short music video, looking effortlessly cool and edgy as she and a group of friends showed off new shades from Kylie Cosmetics
In the short clip, the Keeping up with the Kardashians star looks as edgy as she has ever been as she drives through the desert in a Rolls Royce, looking fabulous in a Louis Vuitton bandana and beige snakeskin patterned ensemble. Applying the pale pink lipgloss, the star then becomes the getaway driver for her gang of friends as they steal a suitcase of money. Check out the video on Kylie’s Instagram profile! @Kyliejenner.
This is Kylie’s first ever music video and now she has already established herself as a force to be recognised and to get out there. Kylie teamed up with Grammy-winning music video director Colin Tilley to help create the video. It comes as no surprise that she turned to Colin – he has already worked with stars including Justin Bieber, Justin Timberlake, Cheryl Fernandez-Versini and Rita Ora.
The star will be launching three shades of lipgloss – ‘Like’ in a pale brown, ‘Literally’ in mauve hues and a pale pink shade named ‘So Cute’. In less than a day the video, shared on YouTube, has already reached over one million views, while social media has seen beauty addicts everywhere expressing their excitement at the latest addition to Kylie’s beauty passion.
This hype is not surprising as Kylie already produces a range of lip kits which repeatedly sell out within minutes with celebrities including Chrissy Teigen, Demi Lovato and Christina Aguilera all spotted trying out the colours. Therefore it is not a shock for creating her own lipgloss range, in fact it is more of a shocker for her to have her own video advertising this!
The reality TV star also celebrated the milestone moment with a chic luncheon hosted at her Calabasas mansion, where she and mum Kris Jenner invited over a group of friends, to whom they later gifted the new shades. The beauty goddess recorded the event in a series of Snapchat videos as she and her friends enjoyed the outdoors event.