Twenty-one time grand slam winner Serena Williams covers the highly anticipated fashion issue of New York Magazine. The athletic beauty is captured by Norman Jean Roy and poses in form-fitting Elizabeth and James dresses. Serena talks to NY mag about her career, fashion and how she and her sister brought fashion back to tennis.
“If you fail to plan, you plan to fail” is an incantation Serena’s dad, Richard Williams imposed on his daughters, who were made to keep journals about their goals and how best to achieve them. “The unretiring Serena Williams: She’s eyeing a fashionable post-court life, but first she’s got tennis history to make.
Serena Williams wanted not just to design clothes but to design wedding dresses. “That was my first real love,” she says, “but then I was like, Listen. I’m playing professional tennis. I’ll just do athleticwear.” In her sartorial interests, as in all things, she followed Venus, who encouraged her to take some college design classes. Together, they brought to the game black lace, flesh-colored underwear, and knee-high sneaker boots. Today, Venus has her own line, EleVen — “Ten is just another number, but EleVen is a lifestyle” — an affordable athleticwear line far tamer than much of what Serena and Venus wear on the court. “We brought fashion back to tennis,” Serena says. “It was great when Chris Evert was around. Tracy Austin had some great designs. But the ’90s was not a good time.”
Sports Illustrated- “one of the most sustained careers of excellence in the history of athletics.” She is on top of the world, a serious contender for the greatest athlete of her generation, and is the cover star of New York Magazine’s fall fashion issue. Serena Williams is styled by Lawren Howell at Lalaland Artists; hair by Johnnie Sapong for Jed Root using Leonor Greyl; makeup by Fiona Stiles using YSL for the Wall Group. See more at nymag.com
Source: NY Mag