Tomas Maier, creative director of Bottega Veneta, grows his own-named brand further. Tomas Maier’s label was created in 1997 after which it has continued to grew. The brand launched an online boutique a year after its birth and it has now established 3 flagship stores across Florida and The Hamptons. In addition to this, collections under the brand are sold in over 30 countries in a variety of over 100 stores. The label, which has a revenue of $10million since November 2013, continues to expand. In April of this year, Tomas Maier opened a new store in Manhattan and is due to open yet another in Florida.
Along with having the prestigious experience of working as a designer for Hermès, Sonia Rykiel and Guy Laroche, Maier is also applauded with the expansion of Bottega Veneta. Within a few months of being appointed as creative director of the company by Tom Ford, he began to drive the company to become more connected to its roots. Maier focused on “the four cornerstones” of the company, as he refers to them. These “cornerstones” were extremely high quality materials, exceptional craftsmanship, functionality, and timeless design. Maier decided that Bottega Veneta would move closer to its roots by doing something that it was once famous for: having products which would not have the brand’s label. The brand would return to the time when its tagline was “when your own initials are enough”. Within the first two years of Maier being creative director, Bottega Veneta had opened up stores in London, Milan, New York and Paris, and had now created a small collection of ready-to-wear mens and womenswear.
Tomas Maier’s newest collection is captivating. The collection amalgamates sophisticated city style with laid back and relaxed beach wear for both men and women. Pieces have smart, modern and refined shapes but also have a playful and informal edge with bright colours and casual accessories.
Images Source: Wikipedia and Womenswear Daily.