Many people took to social media to post images of themselves wearing their clothes inside out. Whilst this may seem like an absurd thing to do, it was all for a good cause for Fashion Revolution Day. Fashion Revolution Day marks the anniversary of the collapse of the Rana Plaza Factory in Bangladesh, in which over 1,000 people were killed and over 2,000 injured. Those who worked in this building before it collapsed made garments for many British high street stores, including Primark and Matalan. The disaster was caused due to flaws in the structure of the building.
Although the grave loss of life could have been avoided, management chose not to heed to warnings about large cracks in the building. 2 years on, many families of those who died have not yet received compensation, and the threat of such a disaster happening again still exists. Fashion Revolution Day happens on the anniversary of this disaster to encourage people to reflect on who may have made their clothing, and therefore support a cause to ensure the safety who create our clothing.
The website of the campaign states “We believe in a fashion industry that values people, the environment, creativity and profit in equal measure.” The campaign also encourages more companies to become a part of the Bangladesh Alliance in which companies such as Gap, Walmart and Benetton fund clothing factories to make safety more widespread. Fashion Revolution wish to “keep the most vulnerable in the supply chain in the public eye”, as cases of the mistreatment of garment makers have been reported often. The campaign wishes to create transparency between the consumer and the worker to ensure that consumer knows that what they wear is produced fairly and ethically. Below are some of the people who took part in the campaign, with the hashtag #WhoMadeMyClothes.
Designer Stella McCartney posted this image of herself to her followers on Instagram to support the campaign.
Olympic medalist Louis Smith shows his support for the cause.
Journalist and presenter Anita Rani also shows her support for the cause.
Model Lily Cole posted this image to her Instagram followers to show her support for the cause. Pictures with the hashtag were then followed with pictures of workers with the reply of “I made your clothes” to further raise awareness for the cause.
Images Source: Independent, Instagram, Twitter and Fashion Revolution.