Calvin Klein releases their Spring Summer 2016 campaign showcasing all of its brands together for the first time – Calvin Klein, the world of Calvin Klein Collection, Calvin Klein Jeans and Calvin Klein Underwear all photographed by the incredible photographer and filmmaker Tyrone Lebon. They presented some of our favorite stars, celebrities, rappers as well as some new comers. Read more below.
Stars including; Justin Bieber, Kendall Jenner as well as Kendrick Lamar, Fetty Wap, FKA Twigs, Klara Kristin, supermodels Saskia de Brauw and Abbey Lee Kershaw alongside Sung Jin Park and more. CK alsoo presented some new comers mixed with a street cast Daniel Hivner at 3M Models, Jan Gatewood, Laura Sorensen, Aiden Dare, Rene Ferry, Sophia Tatum,and Petra Lajuan.
“This campaign is representative of how culture is evolving as we speak. We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation. Millennials reject labels when it comes to their own identities, and they want products that are personalized and individual, which we’re achieving as Calvin Klein moves toward further establishing itself as a lifestyle-centric global brand. To do that, we have to recognize that people don’t want traditional one-sided advertising anymore. Instead, they want to participate in campaigns that capture their imagination. With this campaign, we feel we have created something that truly illustrates the future of the brand, and captures the current youth culture zeitgeist.” – said Melisa Goldie, CMO of Calvin Klein, Inc.”