Puma have made it official that Kylie has signed a deal with the famous sportswear label to be the face this Spring/Summer of 2016 training campaign. Rumours have it that the deal is worth a huge seven-figure sum for the beauty entrepreneur. Global director of brand and marketing for Puma, Adam Petrick revealed: “I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for PUMA.” Wow this is really exciting news for the celebrity beauty and it is something different she is doing, since she is into beauty.
Kylie, who has been sitting front row at a plethora of New York Fashion Week shows, is not yet willing to share the news across her social media platforms. This is due to the fact that her brother-in-law, Kanye West, has used his own social channels to proclaim that Kylie would not sign a deal with a competitor of Adidas, with whom the rapper is highly entwined.
The company tweeted, “1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!!!”, along with hinting that the Jenner-Kardashian-West family would return any money given to them by the brand, West was questioned by TMZ about his sister-in-law’s new endeavour. He responded: “She had already signed and I was mad for a little bit, but I’m really happy for her though.”
It seems like she is following the footsteps of Rihanna who is creating her own fashion designer brand. The statement released today confirmed that she will solely take on a role as the face of the brand. The star will be good at this because she is highly committed and talented and the fact that she is keen to try out something new, instead of just beauty makes it a real transformation.