We can finally announce that the rumours are true – Cara Delevingne and Kendall Jenner are set to launch their own clothing line this year. After trademarking the combination of their names ‘CaKe’ last summer, speculation has surrounded the duo as to whether they planned to release products or merchandise under this ingenious brand name.
The name has been circulating social media since March 2015, after Kendall instagrammed a photo of the pair wearing matching t-shirts emblazoned with the name CaKe at a Taylor Swift concert. Now, however, it seems Cara and Kendall have much bigger plans for CaKe than a simple friendship name.
As of yet, we only know that they have designed t-shirts and hats for the brand and are hoping to expand into other garments in the future, selling both in the UK and America. With Kendall being the main driving force behind the range, it’s no doubt that the brand will have instant success. First making her mark in the fashion design industry last year, Kendall and her sister Kylie released their own Topshop range in a deal worth £2million. And with Cara being no stranger to the fashion world, having worked with some of the world’s biggest brands such as Chanel and Burberry, it’s safe to say that this clothing line will be on everyone’s wish lists.
An insider of the up and coming brand said: “Kendall is the driving force behind the brand. They both see it as a bit of fun but are secretly confident it will do well. They’re two of the most photographed women in the world so the brand is going to be picked up by millions of fans. The ultimate aim is for CaKe to have its own stores in the UK and US.”
So for now, we can only imagine what the combined clothing outcome of two of fashions biggest stars will be like. But if one thing is certain, we’re not the only ones who will be waiting on the edge of our seats for the release of CaKe. Purses at the ready!