H&M is a worldwide and famous store that everyone loves and enjoys. The clothing is always up to date and excellent quality merchandise! Last season H&M’s collection may have been immaculate but for spring and summer in 2016 they have a new line with it’s new girl.
The designer Anne-Sofie Johansson created the latest collection. Her wardrobe is made up of light and easy-to-wear material that are designed to be layered and piled on all at once. Clothes are built in easy and is made from organic cottons and rich green tencels – they are mutifunctional and made to explore in.
The key accessory is a backpack. You’re probably thinking, a backpack? Why not a Dior necklace? Well it is just the right size she can fit all of life’s essentials in, whether she is in the great outdoors or travelling around a big city. It is all about grabbing it and going. Seizing the moment and the adventure!
The new line is aimed at people who want to look cool and effortless with a need and want for a non fussed wardrobe. In this world people spend too much time on their looks and spend time on what would like nice or not. As you can see the model is not trying hard to look good, as a matter of fact she looks glamorous even with casual clothes on.
We look forward to spring/summer 2016, it will be H&M’s girl we all want to hop on the Interrail with.