Online fashion retailers boohoo and boohooMAN just launched their first collaboration with beverage brand Pepsi and we are so excited to reveal the amazing pieces.
The brands have worked together to create a trend-led, innovative capsule collection intersecting and celebrating art and sport. Amplifying the 2018 global Pepsi #LOVEITLIVEIT campaign celebrating one of the world’s most beautiful games – football.
The sportswear influenced capsule collection is available in women’s sizes 6 – 16 and men’s sizes S – XL. The collection is made up up of matching track sets, loungewear and sports tops targeting consumers who love fashion as well as sports.
The featured designs are inspired by the artwork submitted by five emerging visual artists from around the world, spotlighted in the Pepsi collective campaign — Argentina’s DIYE, Brazil’s Bicicleta Sem Freio, Germany’s DXTR, U.S’ Kim Sielbeck and UK’s Iain Macarthur.
Samir Kamani, CEO, boohooMAN commented: ”I am proud to say that on behalf of both brands, we are extremely excited to be working with a globally recognized brand like Pepsi, on such a large scale. This is a huge moment for us and we cannot wait for the world to see these designs”.
Natalia Filippociants, Senior Marketing Director, Global Pepsi Trademark, PepsiCo commented: “Football is the world’s game – and that culture and lifestyle goes beyond where and how we watch the game, to how we love and live the game. And that is where this fresh capsule collection plays. It brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories.”