Ethical Fashion: HM Conscious Collection SS19

At FRUK we champion fashion brands that embrace an ethical culture. We believe that looking and feeling good while doing good to our planet has never been more attractive.

One of our favourite high-street brands, H&M, has set out to change the face of fashion as we know it. By 2030, the Swedish fashion group pledges to use 100% recycled or responsibly sourced materials in all of their clothes. They also envision a future where renew-ability and equality are the norm.

http://www2.hm.com

While there is a long way to go, change has begun and H&M are at the forefront. Their Conscious Collection is the perfect blend of sustainable materials and stylish pieces at purse friendly prices. So they definitely deserve a place in your wardrobe this season.

http://www2.hm.com

The SS19 collection features inspirational women including actress Naomi Harris and Rosario Dawson wearing gorgeously feminine pieces. Clothes are made with care in organic cotton blends and kind to the earth, tencel lyocell fibers.

H&M pays homage to the romantic aspects of nature with delicate off-the-shoulder tops, balloon sleeves, ruffles and pleats for an effortlessly light breezy feel. We particularly adore the boho vibes in sweeping maxi dresses and skirts.

http://www2.hm.com

With a rich, earthy palette this collection is utterly divine in coppers and terracottas. Perfect for summer holidays and turning long hot days into memorable nights. The colours and floral prints make this collection all the more down-to-earth.

http://www2.hm.com

From office to after work drinks outfits to those more special pieces that will certainly fill a space in your suitcase. H&M have managed to create a collection with every modern woman and her lifestyle in mind. Starting at just £4.99 this is one collection that you can happily spend your wages on this pay day while helping to contribute to this much needed sustainability movement.

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