Paige Horinek, the founder of the collective Ferrari Concept is part of this new wave of young designers obsessed with the notion of timelessness clothing. Formerly consultant creativity at Opening Ceremony, Salt UK and many others and now brings her own collection where fluid gender is at its peak .
Ferrari Concept is the new American fashion label, founded by Creative Director Paige Horinek. Licensed by car manufacturer Ferrari, the New York and Berlin-based brand takes inspiration from the engineering excellence and velocity of sports cars as well as functional forms of the mid-century. The Ferrari Concept creates ambisexual clothing, sunglasses and accessories and the debut autumn/winter 2016 range, entitled The Atomic Collection. The brand is looking to set itself apart by expressing everlasting modernity. Centred around the theme of “Timeless Modernity”, the label takes inspiration from the most modern forms that have endured throughout the decades. Founder and Creative Director Paige Horinek keeps this ideal up by reviving her statement pieces and campaign images keeping them timeless and current at the same time. The AW16 collection launches during Paris Fashion Week, at BOON Showroom March 1st to 9th at 9 Lesguidieres Street in the 4th District.