GAP’s highly anticipated collaboration with GQ magazine’s ‘Coolest Designers on the Planet’ is out and we are super excited to share the phenomenal collection.
An outstanding challenge to reinvent one of the world’s most iconic apparel brand will patently require all hands on deck. From world-famous labels we all love to super cool newcomers with fresh ideas, GAP pulled some weight and united with impeccable brands including Balmain, Dsquared2, MSGM, No Vacancy Inn, Officine Générale, Opening Ceremony, Stampd and Surf is Dead to design their take on the classic GAP sweatshirt and we are amazed at the remarkable outcome.
“This year, we took a fresh approach to our Gap x GQ collaboration,” says John Caruso, Gap VP of Men’s Design. “Our Gap hoodie and crewneck sweatshirts are iconic American staples that have appeared in countless ad campaigns and editorials. We are so excited to show our customers how each designer re-invents this classic.”
“This year’s collection spotlights the iconic Gap sweatshirt, with collaborations from menswear’s most exciting names,” says GQ editor-in-chief Jim Nelson. “It represents the very best of the Coolest Designers on the Planet program and the global influence of menswear in the thing we all really want to wear: a classic sweatshirt.”
The collection features eight sweatshirts, one crewneck and seven hoodies, crafted by the eight outstanding designers. Designed to their brand aesthetic, each designer incorporated their own logo alongside the Gap logo with custom colour palette, graphics and silhouette.
We are loving the MSGM for Gap x GQ featuring a double hood in a red and white colour palette while Surf is Dead for Gap x GQ is a boxy silhouette in grey with neon graphics and dolman sleeves.
Created to be unique and affordable, with prices ranging from £49.95 to £99.95, GQ will be making donations on behalf of each designer to the following organisations as part of this year’s program:
Balmain: (RED), working to eradicate HIV/AIDS
Opening Ceremony: Destination Tomorrow, a non-profit for LGBTQ+ youth in the Bronx
STAMPD: Ride2Revive, provides ill children with memorable and adrenaline-filled driving experiences meant to distract them from their health related struggles and revitalise their senses
Surf is Dead: Miracle Babies, devoted to providing financial assistance and supportive services to parents of sick newborns
No Vacancy Inn: Flint Kids Fund, working to help the children of Flint, Michigan who have been exposed to lead in their drinking water
DSQUARED2: The Center, the heart and home of NYC’s LGBT community
MSGM: Pane Quotidiano, an over 100-year-old Italian-based organisation that provides free food to the poor on a daily basis
Officine Générale: The Bibi Fund, dedicated to curing cancer in children
GQ’s Best New Menswear Designers in America project, which was established in 2007, works to advance and bring attention to emerging American menswear designers. The recognised designers were selected by GQ’s editor-in-chief, Jim Nelson, creative director Jim Moore, and the magazine’s fashion editors, and took part in a mentoring program led by GQ and Gap.
The collection is now available at selected GAP stores and online.