eiphoria cast via shutterstock
Credit: Photo by Chris Pizzello/Invision/AP/Shutterstock (10268557s) Maude Apatow, Barbie Ferreira, Zendaya, Syndey Sweeney. From left, Maude Apatow, Barbie Ferreira, Zendaya and Sydney Sweeney, cast members in the HBO drama series "Euphoria," pose together at the premiere of the series at the ArcLight Hollywood, in Los Angeles LA Premiere of "Euphoria", Los Angeles, USA - 04 Jun 2019

How Euphoria is influencing the fashion and beauty trends

Euphoria is a popular TV series that was released in the summer of 2019. The show amassed thousands of fans post-release becoming popular that same year. However, the show not only became popular due to the relatable characters and the intriguing plot. The show gained notoriety due to the fashion trends and the make-up that the characters wore. Most prominently by the characters Maddy (Alexa Demie), Jules (Hunter Schafer), and Kat (Barbie Ferriera). With the show’s second season on the way, let’s take a look at what makes it so iconic.

Alexa Demie as Maddy Perez

Euphoria HBO Influence on beauty trends

Maddy (Alexa Demie) is seen as the fashion icon of the show. With looks that inspired many viewers to replicate them. The looks Maddy wore were seen as the standard for ‘hot girl summer’, from the makeup to the outfits. Furthermore, it’s clear that popular beauty/fashion trends had a positive effect.

Euphoria TV series

Maddy’s (Alexa Demie) most popular look, being the one she wore in episode 10. A sheer, glamourous two-piece with dusky and seductive makeup. It is a timeless look that was perfect for the finale.

Hunter Schafer as Jules Vaughn

Euphoria influence on fashion and beauty industry

Jules (Hunter Schafer) like Maddy is often wearing iconic outfits. Her look is more 90’s pop chic, however, is a more modern version. The hyper-feminine pastel outfits she often wears portray her as a girly girl. Her fashion sense may be a nod to the Y2K fashion trend.

Fashion and Beauty

Jules (Hunter Schafer) most popular look is from episode 8. With her rainbow eyelash extensions to her technicolor shirt, Jules makes a statement for trans women. Similarly, to her other looks, this outfit exudes confidence.

Barbie Ferreira as Kat Hernandez

Euphoria influence

During the show, Kat (Barbie Ferriera) changes her image to a more confident self-loving one. With this in mind, you can gauge why many viewers identify with this. Kat’s new looks and outfits are bold, sexy, and chic. This gives the message expressing yourself through beauty and fashion is a must.

Popular beauty and fashion

Kat’s most popular look is her outfit from episode 10. She wore a red bustier and a matching laced red skirt. The all-red look was a statement, she wanted all eyes on her. Many women watching were persuaded to live by Kat’s example. Be hot, be bold, and don’t give a shit!

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