Kerb has been mastering the art of food collectives since 2012, when it first launched in 2012 in Kings Cross. Built around a community of independent street food markets, it trades weekly across London. Founded by Petra Barran, she began her street-food career in 2005 with converted ice-cream van called Choc Star. With rising rental, insurance, licensing and other levies for permanent venues, it provides the perfect affordable solution for brands to showcase their unique concepts for a food-loving engaged crowd or just as an extra spot for visibility, harnessing the power of KERB’s marketing reach.
Seven Dials is a permanent fixture since 2019 in the heart of Covent Garden and they have kicked off the New Year with three brand spanking new openings, making it your one-stop-shop for foodie experimentation, including London’s first Tortilla Bar.
First up we have HOKO arrives with a devoted following already in town. The contemporary all-day Hong Kong café first made its name on Brick Lane in 2021 as a specialist in Hong Kong milk tea, before evolving into a fully-fledged diner beloved by East London locals — including more than a few members of KERB’s Shoreditch office. A successful wonton noodle soup pop-up in Soho in 2024 marked the next chapter, and now HOKO brings its most nostalgic offering to a permanent home at Seven Dials Market. Their signature bowls of wonton noodle soup feature springy egg noodles seasoned with dried flounder, submerged in a deeply comforting chicken and pork broth. Each bowl is finished with delicate, hand-wrapped wontons — filled with prawn and pork, beef brisket and tendon, or tofu and king oyster mushroom — and topped with fragrant yellow chives. Instantly recognisable to Hong Kongers, and increasingly adored by Londoners, it’s a dish rooted in memory and executed with precision.
Joining them are Bask Street Boys, graduates of KERB’s in KERBator programme in 2024 and champions of Basque cuisine on London’s street food circuit. Known across KERB markets for their taloas — handmade cornflour galettes — the team has developed an entirely new concept exclusively for Seven Dials Market: London’s first dedicated tortillas bar. Their menu centres on perfectly set Spanish tortillas, generously layered with bold Basque flavours such as Txistorra, the paprika-spiced pork sausage from northern Spain. Alongside the tortillas sits a rotating line-up of pintxos, cold cuts, regional cheeses and classic gildas — skewers of olives, anchovies and guindilla peppers — bringing the convivial spirit of Basque bars firmly into the heart of Covent Garden.
Completing the line-up is Masa Tacos, a family-run business blending traditional Mexican recipes with seasonal British produce. First spotted by KERB’s food team at a Clapham market in 2023, Masa’s rise has been swift and well-earned. From serving tacos beneath a gazebo, they progressed to a fully-fledged taco truck before completing a recent residency at Corner Corner in Canada Water. At Seven Dials Market, Masa showcases house-made tortillas crafted from Mexican heirloom corn, filled with slow-cooked barbacoa beef, grilled chicken, portobello mushrooms and rotating seasonal specials. While tacos are the headline act, the menu also delivers generously filled burritos and nourishing rice bowls — food that’s rooted in tradition, built for modern London appetites.
Together, these three traders reflect exactly what Seven Dials Market does best: championing independent businesses, celebrating global flavours, and giving ambitious food makers the platform to grow.
KERB Seven Dials
Earlham Street
London WC2H 9LX
Website
Instagram
You must be logged in to post a comment.