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Luxury Haircare Alterna Has New Ambassador

Luxury haircare brand Alterna, has just announced their new ambassador is world-renowned hair stylist to the stars, Andrew Fitzsimons. This is Alterna’s 20th anniversary year and what better recognition than to appoint Andrew Fitzsimons to the #AlternaNation as brand ambassador?Andrew will be expanding Alterna’s existing celebrity connections, developing social media content for both stylists and customers, as well as supporting the development of the brand’s education programmes.

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With over 15 years of experience and expert knowledge, international stylist Andrew Fitzsimons is in high demand. His exceptional creativity and innovation is hugely respected within the beauty, celebrity, commercial and fashion circles. Featuring in publications such as Elle, Hapers Bazaar, Marie Claire and Vogue, Mr. Fitzsimons also commands a long list of A-list celebrities including Adele, Bella Hadid, Courtney Cox, Georgia May Jagger, Kim and Kourtney Kardashian, Karlie Klos and Kendall Jenner.

We are extremely excited to hear that in his new role as Alterna’s ambassador, Andrew will reveal his top tips and how-to secrets, and how he uses Alterna’s award-winning products on his celebrity clients (wow).

Furthermore, Mr Fitzsimons will collaborate with the Alterna Global House of Experts on educational platforms, product development and upcoming trends.

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In a statement Mr. Fitzsimons announced:

“As someone who has dedicated his career to the celebration of beauty for women of all shapes, sizes, ages, colors and hair types, I am so proud to be joining Alterna Haircare with their innovative approach to luxury haircare,” said Fitzsimons. “I’m looking forward to hitting the ground running and helping the brand celebrate the beauty of everyone.”

Alterna’s Haircare’s General Manager, Mr. Raphael Grange, stated:

“We are thrilled to welcome Andrew to the Alterna family. His unique talent and passion for hair are a perfect match for our brand, especially as we look to continuously inspire and grow our salon professional community.”

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Alterna Haircare has been a pioneer in the luxury haircare category, offering state-of-the-art formulas that set industry standards since 1997, celebrating its 20thnniversary this year. Committed to developing the most luxurious high performance products imaginable Alterna haircare strives for the extraordinary. The brand has been investing in research and development for all its 20 years of existence to create proprietary technologies whilst also tapping the insights and expertise of the industry’s best stylists. For more information, please visit

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