The second collaboration in NikeLab’s Summer of Sport series blends Nike exciting innovation with Rousteing’s creative vision. Let’s take a look at NikeLab x Olivier Rousteing: Football Nouveau collection done in collaboration between Nike Sportswear and Balmain‘ creative director Olivier Rousting. See more below.
“Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes. What I love about this collection is that we are integrating the iconic style of football into sport style. It’s on the glamorous side but wearable, so even people not into sport can find things they love.” – Rousteing
“Olivier was obsessed with the complete look, making sure each piece worked together — not just within the men’s and women’s collections, but also between the two,” confirms Jarrett Reynolds, NikeLab Senior Apparel Design Director. “At every design review, he’d ask, ‘Would a football player really wear that?’ That question helped keep the collection rooted in sport.”
“Olivier is meticulous about the details, with a passion for finding clever ways to embellish existing structures,” says NikeLab Senior Footwear Innovation Design Director Nate Jobe. “This obsession with finishing manifests itself especially well in the Magista and the Mercurial. In each model, we’ve embroidered patterns into the Flyknit for the first time, which creates a completely new expression of the technology.”
NIKELAB N98 JACKET X OR
The classic N98 Jacket has been transformed to reinvent the off-pitch look of football. Both the men’s and women’s versions feature gold framing and an embroidered woven crest placed over the heart, a traditional location for football crests. Meanwhile, the women’s version is versatile enough to be worn either as a dress or a jacket.
NIKELAB TOP X OR
Inspired by the traditional football kit, the NikeLab Top x OR features tighter sleeves for zero distraction and an embroidered woven crest placed over the heart. Gold framing at the front articulates the design aesthetic, while a blend of mesh and lux structured knit fabrication delivers comfort.
NIKELAB FOOTSCAPE MAGISTA X OR
Designed for unstoppable playmaking, the Nike Magista football boot is reengineered for everyday wear with the Air Footscape Freemotion tooling. The Flyknit upper is embellished with metallic gold embroidery, while the heel features a metallic gold zipper. A leather pull-tab and metallic gold aglets add a luxurious touch.
Source: Nike
