River Island Launches Activewear Line

High Street store, River Island is launching its first activewear line, RI Active, the brand has exclusively revealed, and according to designer Hannah Hope, there couldn’t be a better time to do it. “Activewear is such a huge market at the moment – with athleisure and wellness both being huge trends, we felt 2016 was the right time to launch the collection, especially with the ever rising presence of fitness sensations on social media,” she explained.RI-ACTIVEhold

Focusing on “fusing fashion with function” the RI Active line uses sleek silhouettes and premium sports fabrics to target “women who want to look great whilst working out,” according to the press statement. The 23-piece collection features workout essentials including crop tops, slim fit leggings, shorts, double layer vests, as well as key outerwear pieces such as padded gilets and fleeces to hooded ponchos. Hope said on the collection, “It’s important to us to ensure the range is technical as well as being fashion focused,” she explained of the 23-piece range that caters to sizes 6 to 18. “We have used breathable and active stretch fabrics for maximum comfort with all of the styles being ergonomically designed to flatter and support the body, for example deep waistbands for sculpting the body; special seaming; and double layered fabrics.”

The collection, which hits stores and online in May, features darker hues of black and khaki with flashes of neon yellow, whilst camouflage print adds an urban twist, RI Activewear will be priced between £18 and £38 and will be available from May in store and online at Riverisland.com

 

 

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