So activewear is at the forefront taking centre stage as the must have items for this season, it’s all about the athleisure look, from Beyonce’s Ivy Park to our latest find Charli Cohen. A combination of high performance, body sculpting activewear and contemporary, technical ready-to-wear, Charli Cohen, colloquially referred to as CC, is announcing Chapter 2, promising everything from tailoring to technical leather, capes to culottes and even dresses and skirts, promising to remain high perfomance and fully technical. Oh and did we mention CC is also introducing a new androgynous unisex capsule collection Ivy Park watch out as CC takes it up a couple of notches.
The brand has set out to create it’s own category of technical fashion moving beyond workout wear and athleisure into pieces that you wouldn’t even guess were active. Charli explains, “It’s about making exciting fashion that performs something more than just cool looking gymwear. Expect to see everything from tailoring to technical leather, capes to culottes and even dresses and skirts, but still high performance and fully technical. We are also introducing an androgynous unisex capsule.”
Italian performance fabrics favoured by Olympic athletes combine with premium hardware from the same suppliers as Saint Laurent and Balenciaga. With Chapter 2 of the brand, Charli Cohen can now meet all the demands of her current and future consumers. “The CC customer is self-assured and knows what they want from life. They work hard, play hard and need clothes that can keep up – no compromise.” And just so you know she knows exactly what she’s talking about, Charli is not only a fashion designer but also a personal trainer and her knowledge and passion of both performance and fashion come to life through her brand. Need we say more?