Queen Bey forever slaying us out here, with pending news of a new album and short film to the release of her long awaited fashion line Ivy Park – we just don’t know what to do with ourselves anymore! Talk about heart palpitations on a regular! Beyoncé’s activewear line that’s been not-so-secretly simmering for quite some time now is officially here.When we say ‘line’ what we really mean is the Queen has launched her own sporty brand that’s a 50/50 partnership with Sir Philip Green who’s chairman of Arcadia Group, which owns Topshop, Topman, Miss Selfridge, and other retailers. The name of the line is IVY PARK and the goods won’t actually be available on Bey’s website―instead you’ll be able to purchase the designs at Net-a-Porter, Topshop, and Nordstrom.called Ivy Park, that’s just been unveiled via Beyoncé’s Instagram tagging @weareivypark.
Beyonce explained why she was so keen to create Ivy Park: “When I’m working and rehearsing I live in my workout clothes but I didn’t feel like there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire a women who understand that beauty is more than your physical appearance.” She went on to explain; “True beauty is in the health of our minds, hearts and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.”
So what does it look like? Well amazing obviously, we’re getting all sorts of feels and of course this has Queen Bey written all over it after all. Check it out below, available to buy from April 14th.