In May, Rob Kardashian’s soon to be wife, Blac Chyna filed an application with the United States Patent and Trademark Office on behalf of her Lashed LLC company to trademark what will soon become her married name – Angela Renée Kardashian.
With this, she would have the right to use the name for all entertainment and ad purposes including TV, movie and appearances.
However, Kourtney Kardashian, Kim Kardashian and Khloe Kardashian’s companies disapprove of this and accuse Blac Chyna’s of “deliberately seeking to make profit from the goodwill and popularity” of their “Kardashian” name. They say that each of them will be damaged by the registration, and is “likely to cause confusion, or to cause mistake, or to deceive consumers.”
The Kardashian attorneys; Khloemoney Inc., 2Die4Kourt and Kimsaprincess Inc. filed papers to formally block Chyna’s registration for trademarking.
According to the documents, obtained by E! News, the attorneys believe the companies will each “suffer damage, including irreparable injury, to their reputation and goodwill” if Chyna’s request is granted.
“Their trademark attorneys automatically oppose anyone trying to trademark ‘Kardashian'” a family source told E! News exclusively. “I doubt the girls were even aware.” “Everyone loves each other,” the source added. “It’s just business.”
Chyna’s attorney stated- “Since we are in the midst of litigating this matter, I cannot comment directly at this time. However, I will continue to aggressively represent Angela and work diligently with her to protect and grow her intellectual property.”
The Kardashian companies’ filing states that they “own and control the rights in the ‘Kardashian’ brand and related trademarks and services marks.” They say they have “spent, and continue to invest, a substantial amount of time, resources and money in protecting, advertising and promoting the ‘Kardashian’ marks” and that “the public has come to associate goods and services bearing the ‘Kardashian’ marks” with them.
Blac Chyna is yet to respond and has until Jan. 10 to do so and the case could go to trial.