Whistles to Open It’s First Dedicated Menswear Store
Fashion brandWhistles has announced the opening of its first dedicated menswear store, located on Boundary Street in London’s Shoreditch. Opening on 24 March, the first men’s standalone store will offer the complete range of menswear, including all footwear, accessories, collaborations and branded product. The store opens with Whistles’ exclusive collaboration with Japanese accessories and footwear brand Buddy; a limited edition unisex collection of bags, sneakers and wallets.
Whistles first launched menswear in 2014 and now stocks it in 23 of its womenswear stores, including in King’s Cross, where menswear and womenswear have separate entrances. The store opening follows on the the success of Whistles pop-up store menswear store, which opened last autumn in the Protein Gallery, to gauge shopper interest and to showcase its autumn 15 menswear collection in its own environment and of course in honour of the range’s first birthday.
Don’t forget, store opening is on the 24th March at 11 Boundary Street in Shoreditch, just in time to get some new pieces for this year’s first Bank Holiday weekend, and Easter celebrations.